Coca Cola Essay Contest 2005

The Arthur W. Page Society, in alliance with the Institute for Public Relations, conducts an annual competition for the writing of original case studies by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function.

Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives.

*******THE COMPETITION IS NOW CLOSED*******

Note: All opinions expressed in the Arthur W. Page Society Case Study Competition case submissions are those of the individual authors or commentators and do not necessarily represent the views or policies of the Arthur W. Page Society.

Jack Koten Award

The grand prize winner receives the Jack Koten Case Study Award, named in honor of John A. "Jack" Koten, one of the founding members of the Arthur W. Page Society and its first president. The winning students are invited to the annual Awards Ceremony held each year at the Page Society's Spring Seminar in New York.


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IDRA Coca-Cola Valued Youth Program Tutors Share Stories of the Program’s Impact on Their Lives

Six Young Tutors Win 2017 National Essay Contest Awards

The winners are…

  • First Place High School Winner – Ana Luisa Valenzuela, 12th Grade, Odessa High School, Ector County ISD, Texas
  • Second Place High School Winner – Anahi Ayala, 12th Grade, Odessa High School, Ector County ISD, Texas
  • Third Place High School Winner – Esmeray Olivas, 12th Grade, Odessa High School, Ector County ISD, Texas
  • First Place Middle School Winner – Jimena Guerrero, 8th Grade, Zamora Middle School, South San Antonio ISD, Texas
  • Second Place Middle School Winner – Jennifer Vela, 7th Grade, Domingo Treviño Middle School, La Joya ISD, Texas
  • Third Place Middle School Winner – Lilibeth Berlanga, 7th Grade, Memorial Middle School, La Joya ISD, Texas

High School Honorable Mentions

  • Nohemi Gavaldon, 12th Grade, Odessa High School, Ector County ISD, Texas
  • Bryanna Menchaca, 10th Grade, South San Antonio High School, Texas

Middle School Honorable Mentions

  • Daniella McBryde, 8th Grade, Zamora Middle School, San Antonio
  • Yuliana Calvillo, 7th Grade, Memorial Middle School, La Joya, Texas
  • Gerardo Rodríguez, 7th Grade, César Chávez Middle School, La Joya, Texas
  • Yahlitza Rosales, 8th Grade, Lorenzo De Zavala Middle School, La Joya, Texas
  • Daisy García, 7th Grade, Domingo Treviño Middle School, La Joya, Texas
  • Jeffry Rios, 9th Grade, New Open World Academy, Los Angeles
  • Mellene Heart Del Mundo, 8th Grade, John Still Middle School, Sacramento
  • Yarmell Ruffin, 8th Grade, Manierre Elementary School, Chicago
  • Khadija Begum, 8th Grade, Captain Manuel Rivera, Jr. PS/MS279, New York City

Elementary School Winners

While not yet in middle school, fifth grade tutors in the Coca-Cola Valued Youth Program at PS94 Kings College School in New York City wrote their own essays. Below are the top scorers.

  • First Place Elementary School – J’sean Johnson
  • Second Place Elementary School – Liju Sheikh
  • Third Place Elementary School – Karla Llerena
  • Fourth Place Elementary School – Alijah Coles
  • Fifth Place Elementary School – Sebastian Davis
  • Elementary School Honorable Mention – Joshua Ruiz

See the press release.

See color highlights flier for 2017 (pdf).

See the booklet with all the winning essays from 2017 (pdf).


Six Teens Win 2016 National Essay Contest Awards

The winners are:

  • First Place High School Winner – Stefan García, 12th Grade, Odessa High School, Texas
  • Second Place High School Winner – Irma Tinoco, 11th Grade, Odessa High School, Texas
  • Third Place High School Winner – April Bermea, 11th Grade, South San Antonio High School, Texas
  • First Place Middle School Winner – Alexandra Sánchez, 8th Grade, MS 331 The Bronx School of Young Leaders, New York City
  • Second Place Middle School Winner – Mykel Jones, 8th Grade, John Still K-8 School, Sacramento
  • Third Place Middle School Winner – Melakii Uribe, 8th Grade, Robert C. Zamora Middle School, Texas

High School Honorable Mentions 

  • Isabel Martínez, 10th Grade, South San Antonio High School, Texas
  • Jessica Suchil, 12th Grade, Odessa High School, Texas

Middle School Honorable Mentions 

  • Sabrina Alemán, 8th Grade, Dwight Middle School, San Antonio
  • Lesly Barba, 7th Grade, César Chávez Middle School, La Joya, Texas
  • Mittzi Cantú, 7th Grade, Dr. Javier Saenz Middle School, La Joya, Texas
  • Mariah De Luna, 8th Grade, Zamora Middle School, San Antonio
  • Brittney Fernández, 7th Grade, Irene M. García Middle School, La Joya, Texas
  • Shannon Holmes, 7th Grade, Carstens Elementary-Middle School, Detroit
  • Jeffrey Rios, 8th Grade, New Open World Academy, Los Angeles
  • Mabel Rivera, 8th Grade, MS 331 The Bronx School of Young Leaders, New York City
  • Aria Russell, 8th Grade, John Still K-8 School, Sacramento
  • Nikaulis Taveras, 8th Grade, Captain Manuel Rivera, Jr. PS/MS279, New York City
  • Anai Treviño, 7th Grade, Domingo Treviño Middle School, La Joya, Texas

While not yet in middle school, fifth grade tutors in the Coca-Cola Valued Youth Program PS94 Kings College School in New York City wrote their own essays. Below are the top three scorers.

  • First Place Elementary School – Abdul Abdulai
  • Second Place Elementary School – Brian Martínez
  • Third Place Elementary School – Skylah Nix

Read the full news release (2016).
See color highlights flier (2016).
See all the winning essays from 2016.
See the winning elementary school essays from 2016.


Six Teens Win 2015 National Essay Contest Awards

The winners are:

  • First Place High School Winner – Nathaniel Duarte, 11th Grade, Odessa High School, Ector County ISD, Texas
  • Second Place High School Winner – Jerelie Márquez, 12th Grade, Odessa High School, Ector County ISD, Texas
  • Third Place High School Winner – Mónica Pando, 11th Grade, Odessa High School, Ector County ISD, Texas
  • First Place Middle School Winner – Agustina García, 7th Grade, Dr. Javier Saenz Middle School, La Joya ISD, Texas
  • Second Place Middle School Winner – José Rodríguez, 8th Grade, Captain Manuel Rivera, Jr. PS/MS279, New York City
  • Third Place Middle School Winner – Johan Servones, 8th Grade, Captain Manuel Rivera, Jr. PS/MS279, New York City

High School Honorable Mentions

  • Desiree Salazar – 9th Grade • South San Antonio High School • San Antonio

Middle School Honorable Mentions

  • Esmeralda Concha – 7th Grade • Memorial Middle School • La Joya, Texas
  • Ashley Franco – 8th Grade • New Open World Academy • Los Angeles
  • Natalie García – 7th Grade • Ann Richards Middle School • La Joya, Texas
  • Kimberly López – 7th Grade • César Chávez Middle School • La Joya, Texas
  • Alex Peña – 6th Grade • Domingo Treviño Middle School • La Joya, Texas
  • Teyundra Robinson – 8th Grade • George Manierre K-8 School • Chicago
  • Tameya Stringer – 8th Grade • Carstens Elementary-Middle School • Detroit
  • Jalil Tenner – 8th Grade • John Still K-8 School • Sacramento

Read the full news release (2015).
See color highlights flier (2015).
See all the winning essays from 2015.


Six Teens Win 2014 National Essay Contest Awards

The winners are:

  • First Place High School Winner – Michaela Valdez, 9th Grade, South San Antonio High School
  • Second Place High School Winner – Nicholas Alderete, 9th Grade, South San Antonio High School
  • Third Place High School Winner – Melina Martinez, 9th Grade, South San Antonio High School
  • First Place Middle School Winner – Christian Ortiz, 7th Grade, Domingo Treviño Middle School, La Joya, Texas
  • Second Place Middle School Winner – Gisel Salinas, 7th Grade, Dr. Javier Saenz Middle School, La Joya, Texas
  • Third Place Middle School Winner – Johan Servones, 7th Grade, Captain Manuel Rivera, Jr. PS/MS279, New York City

High School Honorable Mentions

  • Brooke Johnston, 12th Grade, Odessa High School, Odessa, Texas
  • Lluvia Mancha, 9th Grade, South San Antonio High School, San Antonio

Middle School Honorable Mentions

  • Jesus Carrasco, 7th Grade, Memorial Middle School, La Joya, Texas
  • Shaila Gallegos, 7th Grade, J.D. Salinas Middle School, La Joya, Texas
  • Melissa Garcia, 7th Grade, Domingo Treviño Middle School, La Joya, Texas
  • Jackie Garza, 7th Grade, Lorenzo De Zavala Middle School, La Joya, Texas
  • Brianna Nicole Gustamante, 8th Grade, Dwight Middle School, San Antonio
  • Paris Isaac, 8th Grade, Robert C. Zamora Middle School, San Antonio
  • Adiamond McGreachy, 8th Grade, Captain Manuel Rivera Jr. School PS/MS 279, New York City
  • Aysha Melendez, 7th Grade, Dr. Javier Saenz Middle School, La Joya,Texas
  • Imelda Montelongo, 7th Grade, Cesar Chavez Middle School, La Joya, Texas
  • Kenia Perez, 7th Grade, Ann Richards, Middle School, La Joya, Texas
  • Paula Salgado, 8th Grade, New Open World Academy, Los Angeles
  • Jatoya Thigpen, 8th Grade, Manierre Elementary School, Chicago

Read the full news release (2014).
See color highlights flier (2014).
See all the winning essays from 2014.


Six Teens Win 2013 National Essay Contest Awards

The winners are:

  • First Place High School Winner – Yesenia Villarreal, 12th Grade, South San Antonio High School
  • Second Place High School Winner – Angelica Cavazos, 11th Grade, Odessa High School
  • Third Place High School Winner – Heather Perez, 11th Grade, South San Antonio High School
  • First Place Middle School Winner – Luis P. Acosta, 8th Grade, Dr. Javier Saenz Middle School, La Joya, Texas
  • Second Place Middle School Winner – María Del Rosario Zuñiga, 8th Grade, Dr. Javier Saenz Middle School, La Joya, Texas
  • Third Place Middle School Winner – Pedro Ramirez, 8th Grade, Dr. Javier Saenz Middle School, La Joya, Texas

High School Honorable Mentions

  • Steven Andre Mares – 12th Grade, South San Antonio High School, San Antonio
  • Elaine Ovalle – 11th grade, Odessa High School, Odessa, Texas

Middle School Honorable Mentions

  • José Luis Arrellano – 7th Grade, Ann Richards Middle School, La Joya, Texas
  • Stephanie Cantu – 7th Grade, Irene M. García Middle School, La Joya, Texas
  • Alicia Gonzalez – 7th Grade, J.D. Salinas Middle School, La Joya, Texas
  • Krystal Johnson – 7th Grade, Abraham Kazen Middle School, San Antonio
  • Elizabeth Miranda – 8th Grade, Dr. Javier Saenz Middle School, La Joya, Texas
  • Robert Morales  – 7th Grade, Robert C. Zamora Middle School, San Antonio
  • Heriberto Quintero – 8th Grade, Dwight Middle School, San Antonio
  • Danielle Ramirez – 8th Grade, César E. Chávez Middle School, La Joya, Texas
  • Cristina Valdez – 8th Grade, Memorial Middle School, La Joya, Texas

Read the full news release (2013).

See color highlights flier (2013).


Six Teens Win 2012 National Essay Contest Awards

The winners are:

  • First Place High School Winner – Lanala Hayes, 9th Grade, Phillis Wheatley High School, Houston
  • Second Place High School Winner – Sade Harnsberry, 10th Grade, E.L. Furr High School, Houston
  • Third Place High School Winner – Omar Galvan, 10 th Grade, E.L. Furr High School, Houston
  • First Place Middle School Winner – María Armendariz, 8th Grade, Dr. Javier Saenz Middle School, La Joya, Texas
  • Second Place Middle School Winner – Yamileth Gonzalez, 8th Grade, Dr. Javier Saenz Middle School, La Joya, Texas
  • Third Place Middle School Winner – Pedro Sanchez, 8th Grade, Dr. Javier Saenz Middle School, La Joya, Texas

High School Honorable Mentions

  • Jacqueline Davis, 11th Grade, South San Antonio High School, San Antonio
  • Brittney Solomon – 9th Grade, James Madison High School, Houston

Middle School Honorable Mentions

  • Emily Duran – 7th Grade, Memorial Middle School, La Joya, Texas
  • Rashaard Sheats – 7th Grade, John F. Kennedy Middle School, Atlanta
  • Josue Reyes – 7th Grade, Ann Richards Middle School, La Joya, Texas
  • Atzhiry Gutierrez – 8th Grade, César E. Chávez Middle School, La Joya, Texas
  • Aylin Kovar – 8th Grade, Alan B. Shepard Middle School, San Antonio
  • Alberto Martinez – 7th Grade, Domingo Treviño Middle School, La Joya, Texas
  • Juanita Flores – 7th Grade, J.D. Salinas Middle School, La Joya, Texas
  • Julie Alderete – 8th Grade, Lorenzo De Zavala Middle School, La Joya, Texas
  • Flor Rivera – 7th Grade, Irene M. García Middle School, La Joya, Texas

Read the full news release (2012).

See color highlights flier (2012).


Young Tutors Win 2011 National Essay Contest Award

The six winners are:

  • First Place High School Winner – Kayla Rugg, Fuller Performance Learning Center, Cumberland County Schools, North Carolina
  • Second Place High School Winner – Nabeel Sattar, Lee High School, Houston
  • Third Place High School Winner – Briana Pardue, Odessa High School, Odessa, Texas
  • First Place Middle School Winner – Isaac Mata, Ann W. Richards Middle School, La Joya, Texas
  • Second Place Middle School Winner – Luis Vallejo, Juan D. Salinas Middle School, La Joya, Texas
  • Third Place Middle School Winner – Arlette Calderon, Memorial Middle School, La Joya, Texas

Read the full news release (2011).
See color highlights flier (2011).


Six Students Win 2010 National Essay Contest Award

The six winners are:

  • First Place High School Winner – Kwame’ Weatherall, Lee High School, Houston ISD, Texas – Also see Kwame’s YouTube video!
  • Second Place High School WinnerAndre Merritt, Fuller Performance Learning Center, Cumberland County Schools, North Carolina
  • Third Place High School WinnerKayla Rugg, Fuller Performance Learning Center, Cumberland County Schools, North Carolina
  • First Place Middle School WinnerWendy Ramírez, Dr. Javier Sáenz Middle School, La Joya ISD, Texas
  • Second Place Middle School WinnerPhylicia Molette, Kennedy Middle School, Atlanta Public Schools, Georgia
  • Third Place Middle School WinnerValeria Acevedo, Ann Richards Middle School, La Joya ISD, Texas

Read the full news release 2010.
See color highlights flier (2010).


Texas Students Win 2009 National Essay Contest Award

U.S. winners are:

  • First Place High School Winner/Grand Prize – Gabriella Guajardo, South San Antonio High School
  • Second Place High School Winner – Nubia Cid, South San Antonio High School
  • Third Place High School Winner – Nora Isaac, Uvalde High School
  • First Place Middle School Winner – Jamilleth Hernandez, Dr. Javier Saenz Middle School, La Joya
  • Second Place Middle School Winner – Mary Vidaurri, Memorial Middle School, La Joya
  • Third Place Middle School Winner – Crisol Ortuño, Ann Richards Middle School, La Joya

Read the full news release 2009.
See color highlights flier (2009).

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